Last updated: 5th April 2022
We, Silverfish UK Limited, a company incorporated in England and Wales with company registration number 04075057, whose registered office is at Units 3b & 3c Woodacre Court, Saltash Parkway Industrial Est, Burraton Road, Saltash, Cornwall, PL12 6LF (“Silverfish UK”) take the privacy rights of our customers very seriously and this Privacy Policy explains to you how certain information about you may be processed. By using our website located at www.silverfish-uk.com (the “Site”) and placing orders, you expressly consent to the use of your data in accordance with this Privacy Policy. If you have any questions about how we protect your privacy then you can contact us at dataprotection@silverfish-uk.com
PRINCIPLES
Silverfish cares about your privacy. When using your personal data we promise:
- We will take proper care of your data and will treat it like our own.
- We will only use your data to deliver and improve the Silverfish experience
- We will not send you spam. Only you decide what and how you hear from us.
- We won’t keep your data longer than we need it.
We are committed to protecting your privacy and security. If you have any questions about how we look after your privacy, email us at dataprotection@silverfish-uk.com.
LEGAL BASIS FOR PROCESSING YOUR DATA
Where we process your data Silverfish UK is the Data Controller while you are the Data Subject. As the Data Controller we rely on the following legal bases to process your data:
- Performance of a Contract
- The use of your data is neccersary to perform the agreement you have with us. For example to accept an order, collect payment, ship your goods and deal with after sales service such as returns, refunds and warranty.
- Legitimate Interests
- We may use your data for our legitimate interests. For example to improve the products and service we offer, to update and adapt our website and to use your data for fraud protection or legal purposes.
HOW WE USE YOUR DATA
We use your personal data to deliver our service to you in different ways. You don’t have to share any of this data with us but if you don’t, you may not be able to use our website or buy products from us, and you may not receive our best possible service.
- Your Name and Contact Details, we use this data to:
- Deliver your order. We will pass your data to couriers to perform our contract with you
- Send you messages, by email about your order. We need to use this data to perform our contract with you
- Send you information by email about our products, offers, services and promotions. We do this to keep you informed so you get the best possible experience. We only do this with your permission. You can withdraw or amend permission at any time by giving us a call (01752 843 882) or emailing dataprotection@silverfish-uk.com.
- Prevent and detect fraud. We do this to protect both you and Silverfish
- Your Payment Information, we use this data to:
- Take payments and give refunds. We need to use this data to perform our contract with you
- Prevent and detect fraud. We do this to protect both you and Silverfish
- Details of conversations we have had with you, we use this data to:
- Provide great customer service. We need to do this to perform our contract with you
- Order History, we use this data to:
- Provide relevant products, services and promotions. We do this to ensure we are giving you what you want
- How and when you use our Website, the pages you visit and interactions you make, your IP address and device type, we use this data to:
- Analyse and optimise the way our website works. We do this to offer you the best possible experience
- Detect, prevent and investigate any attempt to hack our website or systems. We do this to protect both you and Silverfish
- If and when an e-mail is delivered to you, if it is opened and if any links in the email are clicked, we use this data to:
- Analyse, optimise and improve our email campaigns. We do this to provide you with relevant products, services and promotions
KEEPING YOUR DATA
We will not keep your data for longer than we need it. We do need to keep your data in the following circumstances:
- While your account with us remains open, or
- As long as it is needed to provide services to you such as returns or refunds, or
- Where it may be required to meet legal obligations, resolve disputes and to detect and prevent fraud
SHARING YOUR DATA
We will not sell any of your personal data to any other party.
We may share your personal data with other organisations or companies. We will only share this data so that we can perform our contract with you or to optimise, improve or personalise the products and services we offer.
The types of organisation or companies we share your data with are:
- Companies that package and deliver your order to you
- Companies that enable us to complete your order such as credit card companies, banks and payment providers
- Fraud prevention companies
- Where the law requires, the police or other law enforcement agencies
- Specialist companies that host our website and systems or help us with our marketing
USING YOUR DATA FOR MARKETING
We will only send you marketing messages by email if you have agreed to receive them. We ask(ed) for your preferences during campaigns and competition sign ups.
You can stop receiving marketing messages from us at any time. You can do this by:
COOKIES
We use cookies on our website to enhance your experience when using our website. No personal information is stored in the cookies we use, but they can be connected to you in our systems. For more information please see our cookie policy.
DIGITAL ADVERTISING
Silverfish undertakes various types of online advertising. Some of this advertising may be based on information we have about you and your use of Silverfish. We do this with using a variety of techniques such as tracking pixels, tags, cookies and other identifiers.
The actual adverts and the content you see may be based upon data we hold about you. We do this to ensure we are offering you the most appropriate products and services.
YOUR RIGHTS
Silverfish take your rights to privacy seriously. You have the right to:
- Know what personal data we hold and how we process that data. This information is laid out in this notice.
- Request that incorrect data we hold about you is updated
- Ask us to share with you the personal data that we hold about you
- Request that we stop processing your data or delete your data in some circumstances
- Stop us sending you marketing messages
- To request that we transfer some or all of your data to another service provider
- To complain to the Information Comissioners Office
If you wish to exercise your right to correct incorrect data you may be able to do this youself by logging into the website and updating the details yourself in the ‘My Account’ area of the website.
Alternitively, if you wish to exercise any your rights please contact our Customer Services team on 01752 843 882
USERS 16 YEARS AND YOUNGER
If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal data to the Site. Users without this consent are not allowed to provide us with personal data.
CHANGES TO OUR PRIVACY NOTICE
We may change our privacy notice from time to time. When we do change this notice we will update this page to reflect the changes.